Five Vendors Don’t Make a Strategy
A founder hires a logo designer in January. A freelance web developer in April. A social media manager in July. By the following January, there are four invoices, four different color palettes live across four platforms, and a brand nobody would recognize as belonging to the same company twice. Piecemeal is a lie we tell […]
Why Your Brand Feels Like It Was Built by Committee
Let me ask you something uncomfortable. When was the last time you sent someone to your website and felt genuinely proud? Not “it will do for now” proud. Not “we are working on a rebrand” proud. Actually, fully, confidently proud. If you had to think about it, this post is for you. Something Is Off. […]
